Communication Technology Takes Coffee Company to Cloud Nine
The cloud computing company Salesforce has communicated news of a success story coffee company that has expanded geographically as a result of using the provider’s technologies.
Speciality coffee roasting company and wholesaler, Counter Culture Coffee, is said to have moved to ‘Cloud 2′ – the next level of enterprise cloud computing that is based around being real-time, social and mobile. This has been through using Salesforce CRM and Chatter, which has helped the coffee business to reinforce its relationships with customers, vendors and producers and improve related efficiencies, as well as keeping engaged with employees internally.
Chatter is positioned as the industry’s first application for enterprise social collaboration and has apparently allowed Counter Coffee Culture staff to keep up communications as the firm has expanded, enabling the company culture and sense of community to be maintained during a period of dynamic change within the business.
As its name suggests, the speciality coffee roasting company prides itself on adding a different dimension to the coffee industry. Committed to discovering and bringing the most interesting, authentic and best-tasting coffees from around the world to its customers, the company is passionate about its quest for coffee perfection, is dedicated to true sustainability and endeavours to deliver and support leading-edge innovation at all stages of the coffee chain.
The business is involved in the sale of certified organic, direct trade and shade-grown coffee to subscribers, coffee shops and natural grocery stores, as well as to certain food retailers around the country.